UK Customer Care Study – results
At work, we’ve finally published the top-line findings to the UK Customer Care survey (opens in Adobe PDF). I also spent a little time looking at the reasons why customers don’t complain. There is tons...
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How LEGO’s customer survey strengthens the customer experience
I went to Bluewater shopping centre this week where I visited the lego store (if it sounds like this was my first visit then you are very mistaken!) and on the receipt was a web link for a survey....
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Allow customers to give honest feedback
Point of sale research is pointless! When I picked up my new car from our local dealer a couple of days ago I struggled to suppress a smile when the salesman handed me a questionnaire for me to...
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